Learning
Streaming TV Cheat Sheet: What to know about the sunsetting of Hulu
Hulu is going through the biggest change in its history, and most media plans haven’t caught up yet. The standalone app is being phased out, but the audience, the inventory, and the ad products aren’t disappearing. They’re moving inside Disney+. The Walt Disney Company‘s premium streaming platform is consolidating two of the biggest libraries in
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Streaming TV Cheat Sheet: What to know about advertising on Paramount+
Paramount+ has evolved from a streaming service into a unified entertainment ecosystem. Paramount+ closed 2025 with 79 million paid global subscribers, and the Paramount Skydance + Warner Bros. Discovery merger will combine Paramount+ and HBO Max into a single platform with a projected 200 million subscribers, a direct challenger to Netflix and Disney. Just one
The 2026 Advertiser’s Guide to Streaming TV
The U.S. Streaming TV ad market is approaching $40 billion, and $7.4 billion of that is being lost to fraud. The rest? Mostly invested without a clear feedback loop to know what’s actually working. That’s the reality that prompted this collaboration between State of Streaming and [cognition]. Together, we built a guide that connects the
Streaming TV Cheat Sheet: What to know about advertising on Disney+
Disney+ is the only streaming platform where the content IS the brand. Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density of culturally embedded IP that spans generations. And it’s no longer just a family library. The ESPN hub and the full Hulu app merger are
Streaming TV Cheat Sheet
1.) Tubi Subscription fatigue has hit a breaking point, with households spending an average of $69/month on streaming. Viewers are flocking to FAST (Free Ad-Supported TV) and Tubi is leading the charge. Learn about Tubi here or click the thumbnail below. 2.) Netflix After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming”
Streaming TV Cheat Sheet: What to know about advertising on Roku
Why Should You Advertise on Roku? Roku can seem broad, but it breaks down into two key pieces: the Roku platform and the Roku Channel. The Roku platform is the whole ecosystem, Roku OS powers smart TVs and streaming players, hosting apps like Netflix and Disney+. In December 2025, 21.2% of all TV viewing happened
Streaming TV Cheat Sheet: What to know about using Cognition with StackAdapt
You chose StackAdapt because it works. The self-serve platform is intuitive. The machine learning optimization is genuinely smart. And when you need help, their support team actually picks up the phone (we see you, StackAdapt). But here’s the question you’ve probably been asking quietly: That’s what the Cognition integration makes possible. Why Agencies Love StackAdapt
Streaming TV Cheat Sheet: What to know about advertising on Netflix
Why Should You Advertise on Netflix? After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming” actually means. In 2025 (just their third year in the ad game) they pulled down more than $1.5 billion in ad revenue, growing 2.5x year-over-year. Netflix does not officially disclose monthly active user
Streaming TV Cheat Sheet: What to know about advertising on Tubi
Why Tubi? Subscription fatigue is real. Viewers are cutting costs, but they don’t want to compromise on cutting content too. To have their cake and eat it too, they’re moving to Free Ad-Supported TV (FAST), where the value exchange is clear – watch a few commercials in exchange for the content you want. Tubi shattered
Behind the Walls: A Look at Streaming TV’s Closed Ecosystems
In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. But what is it? What does it mean? What are the implications? This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We
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The 2026 Advertiser's Guide to Streaming TV
Download State of Streaming's 2026 Advertiser's Guide to Streaming TV, featuring key insights from Cognition, to learn the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.