Product Updates
DV360 Campaign Visibility & Flight-Level Impression Goals
New: DV360 Campaign Visibility Managing cross-DSP campaigns is now easier. Track DV360 campaigns alongside Amazon DSP in a single dashboard, eliminating the need to jump between platforms to compare performance, budgets, and spend. What You’ll See How to Use It Enhancement: Flight-Level Impression Goals in Media Studio Media Studio now supports flight-level impression goals. What
All Product Updates
Media Studio: Media Type Column Added to Campaign Manager and Export CSV
Sort & Filter by Channel Campaign Manager in Media Studio will now feature an additional column for campaign Media Type. This will allow for sorting and filtering of the media types: Streaming TV, Online Video, Display, and Audio. This means faster campaign analysis by media channel without ever leaving Campaign Manager. Example from Media Studio
![Q1 Product Recap: What We Built & What’s Coming with Michael Lieberman, VP of Innovation at [cognition]](https://noxmxekwjkxvwvysmoys.supabase.co/storage/v1/object/public/cms-images/articles/product-updates/q1-product-recap-what-we-built-whats-coming-with-michael-lieberman-vp-of-innovation-at-cognition.png)
Q1 Product Recap: What We Built & What’s Coming with Michael Lieberman, VP of Innovation at [cognition]
This quarter, the [cognition] team focused on deepening measurement capabilities, expanding cross-channel visibility, and accelerating media execution. Below is a summary of the key product and platform developments from Q1, along with a look at what’s ahead. Featuring insights from: Michael Lieberman, Vice President of Innovation 1. Headless Analytics Tag (HAT): Full-Funnel Attribution The Headless
Enhancements to Media Studio: Campaign Create and Modify Flight Scheduling
We’ve introduced new enhancements to Media Studio that make it easier to create, modify, and manage campaign budgets and flights. Create Campaigns with Flight-Level Control When you create a new campaign, you’ll notice an updated Budget & Dates experience that gives you more precise control at the flight level. Budget & Impression Goals Budgets: Adding
Enhanced Filtering & New Parent/Child Logic in Reporting and Attribution
How much time does your team spend stitching together performance data across locations, territories, or franchise groups, just to answer a question that should take 30 seconds? We just shipped two major enhancements to Measurement Studio that eliminate that friction. And depending on your role, they solve very different problems. New: Region/Territory Filter We’ve introduced
Enhanced OEM Reporting & Creative Flexibility
We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers. New: Automotive OEM Reporting Exports We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements. Timely Delivery: Daily reports are generated by 5:00 AM
New Campaign Hub, 70+ Languages & Faster Performance
We’re excited to announce a series of powerful platform updates (5.0.0-5.0.4) focused on streamlining your workflow, expanding your global reach, and boosting platform speed 🚀 A Smarter Campaign Hub We’ve launched a New Campaign Details Page to put all your critical information in one place. 🌎 Expanded Reach & New Inventory ⚡ A Faster, More
SOC 2 Type II: Why It Matters and Why It Should Matter to You
Data protection isn’t a feature, it’s a fundamental. And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece. What is “SOC 2 Type II” and Why Does it Matter to You? SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies
New Tools for Reporting and Workflow Improvements
Learn how to work faster and get more detailed insights💡 🔎 Filter by OEM & Co-op Programs We’ve enhanced our reporting and attribution dashboard with advanced filtering options. Agencies can now filter advertisers by OEM and specific co-op programs—enabling more precise analysis of brand-specific campaign performance. ⚡️ Bulk Creative Updates for Greater Efficiency Introducing the
New Programmatic Campaign Builder and Device-Level Reporting
Campaign Creation, Reimagined We rebuilt the campaign creation process from the ground up. New look. New workflow. More power. ✅ Faster load times ✅ Streamlined flow ✅ More control over settings ✅ Built for scale 📊 New API Alert: Technology Summary Get granular. Our new ‘Technology Summary’ API endpoint lets you break down campaign performance
Exclusive Insights
The 2026 Advertiser's Guide to Streaming TV
Download State of Streaming's 2026 Advertiser's Guide to Streaming TV, featuring key insights from Cognition, to learn the trends, creative strategies, and full-funnel attribution modern brands need to reach cord-cutters and drive real business outcomes.