Enhanced Filtering & New Parent/Child Logic in Reporting and Attribution

How much time does your team spend stitching together performance data across locations, territories, or franchise groups, just to answer a question that should take 30 seconds?

We just shipped two major enhancements to Measurement Studio that eliminate that friction. And depending on your role, they solve very different problems.

New: Region/Territory Filter

We’ve introduced an organizational-level Region/Territory filter that lets you roll up performance data across multiple accounts into a single, instantly comparable view.

What this looks like in practice:

• You are an in-house marketing team overseeing advertising for 50+ retail locations across three states, and now you can toggle between your full portfolio view and a single location’s performance without switching platforms. No more toggling between tabs or waiting days on a custom report.
• If you’re a Franchise Group operator running locations under multiple brands, you can finally compare geographic performance side-by-side. Territory vs. territory, market vs. market. Spot the outliers that deserve attention (or budget).
• Or maybe you’re an agency managing campaigns across a client’s multi-location footprint, this is the roll-up view your QBR decks have been begging for.

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Want to find out how these new organizational filters can streamline your reporting?

Connect with Amber Daniel or Tim Daher here to learn more.

Or schedule a demo today!