Product Updates
Enhanced OEM Reporting & Creative Flexibility
Michael Lieberman
Vice President of Innovation
We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers.
New: Automotive OEM Reporting Exports
We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements.
Timely Delivery: Daily reports are generated by 5:00 AM EST, capturing prior-day data. Monthly Spend reports are delivered by the 3rd calendar day of each new month.
Compliance Ready: Reports follow strict data mapping, attribution logic, and file naming conventions to ensure you meet OEM deadlines without manual intervention.
Impact: This reduces the risk of non-compliance and saves significant time for operations teams by automating audit-ready data.
👉 Action Required: No setup required for most users. If reports were previously shared manually, please re-export to ensure you have the new format.
Enhancement: Consistent Structure & Expanded Fields
We have added new columns and enforced a consistent structure across all report types, making it easier to join data sets and perform downstream analysis.
New Data Points: Reports now include fields such as “Campaign Media Type,” “Campaign Strategy,” and “Creative Type.”
Standardization: All daily and monthly exports (including DSP Impressions, AMC Attribution, and Reported Sales) now start with a consistent set of filter columns.
Impact: This update ensures faster, more accurate data joins and reduces confusion when integrating Cognition data with external systems.
👉 Action Required: No setup required. However, if you have automated report integrations, we recommend re-exporting to leverage the new structure.
Enhancement: Dynamic Display with 3X the Offers
Users can now upload up to three custom banner images within the OEM Asset Offer Template, offering more design flexibility.
Mix & Match: You can now combine vehicle offers with custom banners, featuring new controls for per-image selection.
Validation: New fields and validation logic ensure your banners are properly aligned and optimized for display.
Impact: This reduces setup time for custom campaigns and allows for a more tailored visual narrative.
👉 Action Required: No action needed. These options are now available in Creative Studio.
Enhancement: Custom Font Selection for HTML5 Ads
Users can now select custom OEM and universal fonts for HTML5 ads directly within Creative Studio.
Font Integration: Support added for selecting OEM-specific and universal web fonts with direct S3 integration.
Smart Rendering: Templates have been updated to utilize selected fonts, with automatic fallbacks to Arial/sans-serif to ensure consistent rendering across all devices.
Impact: Ensures strict brand compliance and a polished, consistent appearance for all digital assets.
👉 Action Required: No action needed. The new font options are automatically available in the Creative Studio.
Want to find out how this can save you and your team time & deploy more creative?
